Market mapping
The system maps your ICP and the decision makers behind it.
GTM & RevOps systems for B2B tech, SaaS and services
Sales doesn't have to be hard.It just has to become predictable.
I help founders and commercial leaders build the foundation under their sales. Clarity on target audience and process first. Then tooling and automation.
What changes
- Manual prospectingMarket mapped automatically
- CRM data scatteredCRM updates itself
- Follow up arrives lateFollow up runs while you close
- No sight of buying signalsSignals show the right moment
10+
B2B companies helped
€1M+ ARR
in four years, using the GTM system I built at Jopp
400+
qualified conversations through client GTM systems, worth over €6M in pipeline
Stop gambling on sales.
Most founders I talk to think they have a lead problem. Almost none of them do.
Revenue runs through one strong seller, loyal customers, or referrals. Take that away and the pipeline goes quiet. The reflex is to push harder: more outbound, to everyone. While half your market is not ready to buy yet and reads your message as noise.
That is not a motivation problem, and it is not a lead problem. It is a foundation that was never built: no sharp ICP, no process a second person could pick up, and a CRM nobody trusts.
How do the best build it?
The most successful sales organisations, from start-up to corporate, always start at the foundation. You build from the bottom up. Never the other way around.
- 1
Foundation
Knowing your market: who your ideal customer is and why they buy.
- 2
CRM, pipeline and contact management
One place where everything is accurate, so nobody works from memory.
- 3
Outreach and follow up
Set down in a fixed process, not dependent on one seller.
- 4
Smart workflows and signals
Systems that flag when you need to act.
- 5
AI and automation
Where everyone wants to start, and where the best finish.
Automation only becomes worthwhile and effective once the foundation is in place.
What the foundation delivers
This is what runs once the system is in place.
Buying signals
You see the moment a prospect starts moving, and act right then.
CRM discipline
Your CRM stays current without anyone chasing it by hand.
Follow up
Follow up keeps running while your team focuses on closing.
Nurture and warm up
Campaigns that warm up leads step by step.
Reach
Targeted messaging, content and ads for the right audience.
Is Sowly right for you?
Not every company is ready for this approach. See where you stand.
This is not for you if
- You expect a hundred leads from AI tomorrow
- You think AI means sales sorts itself
- You are still chasing product market fit
- You are mainly curious about the tools
- You want a quick hack, not structure
This is for you if
- You have a proven product and paying customers
- Growth leans too heavily on referrals, you, or one top performer
- You would rather build structure first, automate second
- Your team will actually use the system, not just buy it
- You want to understand where revenue comes from, and why
I translate the GTM world
GTM and RevOps are technical worlds full of jargon: tooling, workflows, plays. I live there every day.
You do not have to. I translate what works into a system your team understands and runs itself.
Companies where the system runs
- Niels Langeveld
Missing a system behind your sales?
In a 30 minute conversation you will find out where the biggest bottlenecks are, and whether I can help.
Book an introduction