Apify is a web scraping and data collection platform: thousands of ready made Actors for specific sources, plus the option to build and run your own scrapers at scale. Inside a GTM system it is the infrastructure under enrichment that is not available through a standard API.
Sowly's take
Apify earns its place once enrichment needs data from a source with no standard API, and someone in the system can technically set up or maintain that scraping work.
Core capabilities
- Thousands of ready made Actors for sources like LinkedIn, Google Maps and job boards
- Build and host your own scrapers without running your own server infrastructure
- Scheduled runs that keep data refreshed on a cadence
- An API and integrations to push data straight into Clay, a CRM or a workflow tool
Use cases
- Scraping job postings from target companies as a signal that a company is scaling up
- Pulling company lists from a niche source that has no standard API
- Feeding Clay or a CRM with collected data so enrichment keeps running without manual work
Who is this for
For teams with a technical side, or an implementation partner, who need data from a source with no API. Less relevant if standard integrations already cover your enrichment needs.
Pricing
Free tier with a starting credit budget, paid plans from around $29 per month (Starter) up to $199 (Scale) and $999 (Business), plus usage above the included budget. Free tier
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