Apollo.io combines a database of over two hundred million contacts with enrichment, email sequencing and a dialer in one platform. It is less specialised than Clay, but covers prospecting and first-touch follow up inside a single subscription.
Sowly's take
Apollo.io earns its place once you want to start prospecting and following up quickly from a single subscription, without stitching separate tools together first.
Core capabilities
- Search and filter a contact and company database by role, industry and signal
- Email sequencing and a built in dialer for first touch follow up
- Enrichment of existing CRM records with current contact data
- Intent signals showing which companies are actively researching your category
Use cases
- Building a starter lead list by job title and industry without buying a separate data source first
- Refreshing existing CRM contacts with current roles and email addresses
- Sending a first outbound sequence from the same tool the list came from
Who is this for
For teams that want to start prospecting without stitching together several specialised tools right away. Less suited once you want highly custom enrichment logic, where Clay fits better.
Pricing
Apollo.io changes its pricing more often than most tools on this list, and its pricing page did not render cleanly for us. For current tiers, see Apollo's pricing page. Free tier (limited)
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