Clay brings enrichment sources, scrapers and AI research together in one worksheet, so you can enrich a lead or company row by row with exactly the signals that matter for your ICP. It runs on credits rather than seats, so it scales with the size of your list, not your headcount.
Sowly's take
Clay earns its place once your ICP is sharp enough to target enrichment at specific signals, not at a broad list.
Core capabilities
- Over a hundred data sources and scrapers combined in one worksheet
- AI fields that fill in research per row based on your own prompts
- Waterfall enrichment that tries multiple sources in sequence until a field is filled
- Direct connections into your CRM and outbound tools through native integrations
- Claygent for research that would otherwise need a custom script
Use cases
- Enriching a lead list with job title, company size and recent funding before outbound starts
- Pushing signals like open vacancies or technology use into the CRM as a buying indicator
- Finding and validating contact details for a list that just came out of an event or a scrape
Who is this for
For teams that already have a sharp ICP and want to aim enrichment at specific signals instead of working a broad list broadly. Less useful if you are still figuring out who you actually want to reach.
Pricing
Free to start, paid plans begin around $150 to $185 per month billed annually and rise with the number of credits you use. Free tier, 14 day trial on paid plans
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In a 30 minute conversation you will find out where the biggest bottlenecks are, and whether I can help.
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