Instantly.ai is an outbound platform built for cold email at volume: campaigns with automated follow up, unlimited mailbox connections, automated warm up, and deliverability tooling. On top sits its own B2B lead database with email verification and a shared inbox to handle replies in one place. Where Lemlist shines at multichannel and personalisation, Instantly is built to land large volumes reliably in the inbox.
Sowly's take
Instantly earns its place once you want to run cold email at volume and keep sending, warm up, and deliverability in one platform instead of separate tools.
Core capabilities
- Cold email campaigns with automated follow up and A/B variants
- Unlimited mailbox connections with automated warm up
- Deliverability tooling and inbox placement tests per domain
- Its own B2B lead database with email verification
- A shared inbox and light CRM layer for handling replies
Use cases
- Scaling outbound across dozens of mailboxes and domains without stitching separate tools together
- Finding, verifying, and enrolling leads into campaigns from a single platform
- Handling replies from every sending account in one place and passing them to your CRM
Who is this for
For teams running cold email at serious volume who want everything around sending in one platform. If multichannel and deep personalisation matter most, Lemlist is the better fit.
Pricing
Outreach plans start around $47 per month (Growth) and rise past $350 per month for large volumes. Bundles that include the lead database start around $94 per month. Trial available, no credit card required
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