Attio is a fast, flexible CRM built around a data object model you configure yourself, with automations and views that move with how your team actually works. It skips the marketing and service layer HubSpot carries, and that is the point.
Sowly's take
Attio earns its place with teams that want a fast, flexible CRM without the layer of features HubSpot brings along.
Core capabilities
- A fully customisable data object model for companies, contacts and deals
- Automations that update records based on CRM or external data
- Fast, flexible views per team or per process
- An API and integrations to let enrichment data land straight in the CRM
Use cases
- Building a CRM around your own process instead of bending the process to fit the CRM
- Letting enriched data from Clay or Apollo land automatically on the right record
- Setting up a lean sales CRM without the marketing and service layer HubSpot carries
Who is this for
For teams that want to move fast and flexibly without the layer of features HubSpot brings along. Less suited if marketing and service also need to live in the same system.
Pricing
Free tier available. Paid tiers run roughly between $70 and $85 per seat per month, depending on monthly or annual billing. Free tier, 14 day trial on paid plans
See current pricingMissing a system behind your sales?
In a 30 minute conversation you will find out where the biggest bottlenecks are, and whether I can help.
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