HubSpot is a full CRM with marketing, sales and service in one system, plus a large ecosystem of integrations and reporting. It covers more than most teams need, which makes it powerful when you fill it in, and heavy when you do not.
Sowly's take
HubSpot fits when a team needs a full CRM with marketing and service in one system, and has the discipline to keep it filled in.
Core capabilities
- CRM, marketing automation, sales pipelines and service tickets in one system
- Extensive reporting and custom dashboards
- A large integration ecosystem and its own marketplace
- Workflow automation that runs natively inside the CRM
Use cases
- Bringing marketing, sales and service together in one system when they currently run apart
- Building reporting across the full customer journey, from first visit to renewal
- Scaling a team that needs strict permissions, fields and workflows
Who is this for
For teams that need a full CRM with marketing and service, and have the discipline to keep it filled in. For a small team that mainly wants to move fast, it is often too much system.
Pricing
HubSpot's pricing page renders client side and did not give reliable figures. For current rates per package, see HubSpot's pricing page. A free CRM tier is available on an ongoing basis. Free CRM tier
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